실험 연구 워크샵 홍보

2026 SHIFT Experimental Design and Analysis Workshop: A Theoretical & Practical Guide to Experimental Research
Date & Time: Korea: July 29–31, 2026 | 9:00 AM–11:30 AM
U.S. (Eastern Time): July 28–30, 2026 | 8:00 PM–10:30 PM
Workshop Objectives: This three-day workshop is designed for postgraduate students and early-career researchers who wish to strengthen their knowledge and practical skills in experimental research. Topics include: 1. Why use experimental methods? 2. Core elements of experimental design (IVs, DVs, mediators, and moderators), 3.Designing and conducting multiple experiments, 4. Mediation and moderation analysis using Hayes' PROCESS Macro, 5. Recent developments in experimental research, & 6. Developing publishable experimental studies.
Workshop Language: Korean / Platform: Zoom
Registration Fee: Students: ₩100,000 (US$65) / Faculty: ₩150,000 (US$100)
** All registration fees will be donated to overseas Korean schools, and participants may choose the recipient school.
Registration: https://tamuag.az1.qualtrics.com/jfe/form/SV_eV7xATg0uEZMQ4e or

Instructor: Dr. Jungkeun Kim
Associate Professor, Arch H. Aplin III ’80 Department of Hospitality, Hotel Management and Tourism, Texas A&M University, Email: Jungkeun.Kim@tamu.edu
Instructor Bio: Dr. Jungkeun Kim (Ph.D., Marketing, University of Minnesota) is an Associate Professor at Texas A&M University. His research examines consumer decision-making in marketing, tourism, and hospitality using behavioral theories and experimental methods. He has published over 125 journal articles, including in the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Journal of Travel Research, Tourism Management, Annals of Tourism Research, and the International Journal of Hospitality Management.